New Role – CTO Posse.com

A few weeks ago I ‘officially’ became the Chief Technology Officer (CTO) of Posse.com, an Australian tech startup that provides a product & service affiliate sales channel for Social Networks that currently focusses on selling tickets to events.

So what is an “affiliate sales channel” you ask? Think of it this way; as our lives on the internet evolve, we find that we are rediscovering the old word-of-mouth adage through our new trusted networks; the online social networks. We are constantly turning to twitter, facebook and other platforms to ask questions such as “Where is the best Italian restaurant?”, “What do you think of product X before I buy it?” or “Who is going to this event?”

Posse gives users the ability to actively promote things that they are a ‘fan’ of, and make a commission from any sale that occurs from their referral. The way this currently works with events, is that you may be my friend on Facebook, and when you visit my profile, you see that I am talking about how great the TED event is, and provide you with a link to buy a ticket if you are interested in doing so. You go ahead and click the link, and at the time that the sale is complete, I make a referral commission on the sale. Easy!!

Its an exciting opportunity with the web emerging to be a platform for cross pollination of widgets and services that enables this kind of promotion and affiliation to go on. Posse.com has been in bootstrap mode for over a year now, and after securing its first round of funding is ready to step up and make its next move forward from its humble beginnings. Posse development was originally delivered through a partnering with Pollenizer, who have done a remarkable job of delivering a sound technology base to grow from. But expect some changes! Posse has some exciting innovation on its roadmap that we should start to see over the next 3-6 months, and I am super excited to be part of that evolution!!!!

Watch this space!!!